PFIZER

2092

CONTEXT

PFIZER developed a campaign to celebrate its 70th anniversary, aiming to explore the impact of its journey on the lives of Brazilians of all ages. The campaign poses the question, "What do you hope for the next 70 years?" encouraging reflection on longevity, health, and transformations over time. The film, featuring a narration that rejuvenates with each take to symbolize Pfizer's impact, was developed by the TRACY LOCKE agency.

PERFORMANCE

I was responsible for the CREATIVE PRODUCTION MANAGEMENT of the campaign, coordinating the creative and strategic aspects of the project to ensure that the message was conveyed in an engaging and effective manner.