OWN PROJECT
AFETO
CONTEXT
AFETO is a consultancy born from the partnership of four Brazilian women who are leaders in companies committed to racial and gender equity. The consultancy's mission is to impact the institutional communication market by promoting a new way of engaging, affecting, and being affected, through sensitive listening and dialogue. AFETO aims to deconstruct social privilege structures with the goal of empowering teams in communication, marketing, and advertising, focusing on innovation and social transformation. By fostering inclusive practices and awareness, AFETO strives to create a more equitable and representative industry.
PERFORMANCE
As one of the founders of AFETO, I am responsible for the AUDIOVISUAL COMMUNICATION of the consultancy. My work involves creating and managing audiovisual content that reflects the mission and values of AFETO, utilizing visual communication as a tool for social transformation and the promotion of a more equitable future. Additionally, I collaborate on the strategic development of the consultancy's actions, helping to project a coherent and impactful image for AFETO in the market. This includes creating videos, campaigns, and digital content that reinforce our message of representation, equity, and inclusion for all. Through these efforts, we aim to inspire change and foster a more inclusive environment within the industry.