MERCADO PAGO

Agora vai

CONTEXT

The "Agora Vai" campaign from Mercado Pago was created with the aim of encouraging consumers to adopt digital payment solutions, promoting a more practical and agile way to manage finances in everyday life. The central idea of the campaign is to show how technology can simplify people's lives, making the payment for products and services a smooth and fast experience.

PERFORMANCE

I was responsible for managing the production of the advertising pieces, coordinating the creation and execution of the project alongside the Bullet agency, ensuring that the concept was well applied and the campaign's objectives were achieved in an impactful and efficient manner.