NETFLIX
B.O.
CONTEXT
B.O. is a comedy series starring Leandro Hassum, where he plays Suzano, a clumsy police chief who takes over a precinct in the capital after spending his entire life in a small town. The series features hilarious situations as Suzano tries to adapt to urban chaos and solve a case. The production of the series involved a strategic approach to its launch and promotion, focusing on content that connected with the audience and reinforced the strengths of the storyline.
PERFORMANCE
I collaborated on the photo and video strategy for the launch of the series, ensuring that the audiovisual content captured on set aligned with the creative proposal and communication of the series. Additionally, I coordinated the assembly of the capture team for the production of social media and PR content, which was used to promote the series across social networks and other communication channels. This work involved collaboration with Agência Guizo, which was responsible for creating and finalizing the content, always aiming to generate engagement and visibility for the launch of B.O.