SUNDOWN

Kisses and sunshine

CONTEXT

The Sundown campaign aims to reinforce the idea that protection from the sun is also an expression of love and care. The film, titled "Beijinho e sol," captures the tender and affectionate moment of mothers protecting their children from sun exposure by applying Sundown sunscreen. The central concept is to show how taking care of our little ones' skin is a form of love.

PERFORMANCE

I was responsible for the creative production management of the campaign, coordinating all creative processes with the Sunset agency team to ensure that the message was conveyed authentically and emotionally, effectively connecting the brand with the audience.