BRADESCO
Flame that transforms
CONTEXT
Mcgarrybowen developed the digital strategy for Bradesco for the Olympic Torch Relay Rio 2016, highlighting local characters who played significant roles in their communities. The production company Santa Luz was responsible for creating two episodes about these characters, showcasing their inspiring stories. The episodes were filmed in Araraquara, where we met Carlos Orselli, a swimmer and swimming teacher, and in São Vicente, where we encountered Rosinha, a volunteer at a nursing home.
PERFORMANCE
I was responsible for the production direction of the project, coordinating all phases of pre-production, filming, and post-production. I worked closely with the directing team, composed of Marcelo Barbosa and Ana Lima, as well as with the photography team to ensure that the creative vision was effectively translated on screen, capturing the compelling stories of the characters and the essence of the communities they represented.