SEARA
Mother's food
CONTEXT
The Seara campaign features a daughter sharing a big news with her mother: she will be a grandmother. The piece touches hearts by depicting a moment of happiness and family connection, highlighting emotional bonds and the brand's role in everyday celebrations. The creation was developed by Sunset agency, focusing on conveying a warm and genuine message.
PERFORMANCE
I was responsible for the creative production management of the piece, working at Sunset agency. My role included coordinating the production, ensuring that the creative concept was effectively translated on set, and supervising the execution of the campaign. I made sure that all aspects of the production, from casting to technical details, were aligned with the brand's vision and the goals of the piece.