CATRACA LIVRE
Branded Content Consulting
CONTEXT
Catraca Livre is a daily news website established in 2008, known for its focus on cultural events and articles covering topics such as citizenship, education, career, well-being, and gastronomy. In addition to providing informative content, it also offers discounts and useful services for everyday life, making it a valuable resource for its audience. The platform aims to promote access to culture and information, contributing to an informed and engaged community.
PERFORMANCE
I was brought on to establish the branded content production area and processes at Catraca Livre, with the goal of creating authentic and relevant content that connects brands with their audience in an engaging and impactful way. Over the course of 7 months, I contributed my expertise in content creation for major brands such as AMBEV, Facebook, Skol, and Carrefour. Additionally, I conducted training on the processes for producing branded content and developed a reference pricing table for audiovisual content, which aided the portal's sales team in expanding their offerings and driving growth within the department. This experience allowed me to blend creativity with strategy, ensuring that the branded content aligned with both the brands' goals and Catraca Livre's mission.