NETFLIX
Back to 15
CONTEXT
The third season of "De Volta aos 15" continues Anita's journey as she navigates between her adult life and the unexpected adventures of her adolescence. Throughout the season, she faces new emotional challenges and makes important discoveries about herself while trying to fix her past and shape her future. The series delves into themes of self-discovery, growth, and the complexities of relationships, offering viewers a mix of nostalgia and relatable experiences as Anita learns valuable lessons along the way.
PERFORMANCE
I led the photo and video strategy for the third season of the series within Netflix, collaborating with the content, social, and PR teams. I was invited by the social team to direct and produce a video showcasing the setting of the Republic of Imperatrizes, the house where much of the series unfolds and which was entirely built in a studio. This video became the official teaser for the series and was broadcast on the Netflix platform. My role involved not only the creative direction but also ensuring that the video aligned with the overall branding and promotional strategy, effectively generating excitement among the audience for the upcoming season.