MERCADO LIVRE
Descontaço
CONTEXT
The Descontaço campaign by Mercado Livre, featuring Marcos Mion, aimed to promote a significant sale of products on the platform, offering substantial discounts to consumers and highlighting the advantages of shopping on the site. The project was designed to generate high visibility and engagement, focusing on impacting the audience and maximizing sales.
PERFORMANCE
I was responsible for the production management of the project, working with Bullet agency, coordinating all stages of production from planning to execution. My role included acting as a bridge between creative and production teams, ensuring that the schedule was met and that the content was produced with the necessary quality and creativity to achieve the campaign's objectives.