NETFLIX
Chicken Run 2
CONTEXT
"Fuga das Galinhas 2: A Ameaça dos Nuggets" is the sequel to the beloved animation, bringing back the bravest chickens for a new adventure. The plot follows Ginger and her friends on a mission to protect the future of the chickens, facing unexpected challenges and enemies along the way. To promote the film's release, Netflix Brazil developed a creative marketing campaign that aimed to engage audiences and generate buzz around the sequel. This included interactive content, social media promotions, and unique partnerships to highlight the film's themes of bravery and friendship, ultimately encouraging viewers to reconnect with the characters they love.
PERFORMANCE
I was responsible for the creative production of photos in Brazil for the marketing campaign, which took the film's characters on sightseeing tours around São Paulo. The chickens were photographed at iconic locations in the city, such as Avenida Paulista, Liberdade, and Rua 25 de Março, while interacting with the local daily life, like riding buses and meeting pigeons. The images were shared on Instagram and were part of a global campaign, showcasing the characters visiting various places around the world to highlight the worldwide release of the film. The photos were taken by photographer Felipe Larozza, capturing the playful spirit of the characters in a vibrant urban setting.