SEARA
Tribute to Chaves
CONTEXT
The digital campaign "The World's Largest Ham Sandwich" was created to celebrate three decades of the Chaves series airing in Brazil. The video follows the journey of the character Chaves as he searches for his favorite snack, the famous ham sandwich. Sunset Comunicação compiled old scenes from the series featuring the character and added new lines recorded by the Brazilian voice actors of the other characters, creating a brand-new episode for the campaign.
PERFORMANCE
I was responsible for the creative production management of the project at Sunset agency. My role included coordinating the production of the video, ensuring that the old scenes from the series were integrated seamlessly. I worked closely with the creative team to ensure that the essence of the series was preserved while making the digital campaign relevant and celebratory for Chaves fans in Brazil.