CRIOLINA
Latino Americano
CONTEXT
Criolina, a duo consisting of Luciana Simões and Alê Muniz, is a musical project originating from Maranhão, blending local and urban influences in their sound. For the release of their third album, the band launched a crowdfunding campaign through the Catarse platform, successfully reaching 110% of their goal with the support of 129 backers. The project included the creation of a series of content pieces, such as a campaign video and a music video, to promote the album and express gratitude to their supporters. This approach not only helped finance the album but also engaged their fanbase, creating a sense of community around the project.
PERFORMANCE
I was involved in the co-creation and production direction of both the campaign video and the music video. My role included developing creative concepts, coordinating the production, and managing the stages of filming and post-production, ensuring that the essence of the musical project and the crowdfunding campaign was effectively represented and communicated to both supporters and the general audience. This process required collaboration with the artists and the team to align the visuals with the project's vision, ultimately delivering content that resonated with fans and highlighted the unique sound and message of Criolina.