SPOTIFY
Músicas que marcam
CANNES
2015: SHORTLIST
CONTEXT
The launch of Spotify in Brazil featured a high-impact action involving over 20 celebrities who got tattoos of lyrics that marked significant moments in their lives. The campaign included artists from various fields, such as presenters, singers, actors, chefs, and athletes. The tattoos were done by renowned international tattoo artists like Ami James, Luke Wessman, and Megan Massacre from NY Ink, as well as Sérgio Leds from Led’s Tattoo in São Paulo. The resulting film shared testimonials from the artists about their tattoos, behind-the-scenes footage of the action, and interactions between the participants and tattoo artists.
PERFORMANCE
I was responsible for the creative production management of the project at Sunset agency. My role involved coordinating the entire production of the film, ensuring that processes and timelines were met, and that the final content aligned with Spotify's creative and brand objectives. Additionally, I supported the management of logistics for the action and assisted the artists and tattooists during the four days of filming, ensuring efficient execution that met expectations.