RAY-BAN
Meet the legends - 75
CONTEXT
The Meet the Legends 75 project, carried out by Vice in partnership with Ray-Ban, celebrates the brand's 75th anniversary by exploring the history and cultural impact of its iconic frames over the decades. The series of videos and content features interviews with influential figures from various fields, such as music, art, and fashion, who share their stories and how Ray-Ban has been a part of their journeys.
PERFORMANCE
I was responsible for the production direction of all content created by VICE Brazil for the global Meet the Legends campaign, celebrating Ray-Ban's 75th anniversary. The project included the launch of the book "Setenta e Cinco," featuring 75 photographs by Bob Wolfenson capturing legendary personalities born between 1937 and 2012. Additionally, I produced a series of six music videos in collaboration with artists such as Garotas Suecas and Elza Soares, Emicida and Wilson das Neves, Forgotten Boys and Tony Tornado, Karol Conká and Luiz Melodia, Tulipa Ruiz and Jorge Mautner, and Dorgas and Jards Macalé. The launch was celebrated with a party at Cine Joia in São Paulo, bringing together musicians from the new generation and legends of Brazilian music.