NEXTEL
What I never told you before
CONTEXT
The 2014 Mother's Day advertisement by Nextel was a tribute to the transformation that occurs in a woman's life upon becoming a mother, highlighting the profound and emotional impact of this change. The campaign aimed to capture the unique and transformative moment of motherhood, reflecting how, when a woman's life changes, everything around her also changes. Through heartfelt storytelling and relatable scenarios, the advertisement resonated with viewers, celebrating the journey of motherhood and the deep connections it fosters.
PERFORMANCE
I was responsible for the creative production management of the piece, working with Sunset agency. The video production was handled by Maria Farinha. My role involved managing the creative execution, coordinating all aspects of the production to ensure that the campaign's message was conveyed in a sensitive and effective manner. I focused on logistics, scheduling, and the involved team to ensure that the piece met the creative and emotional standards set by the campaign. This meticulous approach was essential to delivering a heartfelt tribute that resonated with the audience.