CENTAURO

The uniform that never existed

CANNES LIONS
- 2022: Bronze | Glass
- 2022: Bronze | Entertainment Lions For Sport
- 2022: 2x Shortlist | Entertainment Lions For Sport
- 2022: 2x Shortlist | Design
- 2022: Shortlist | Direct
- 2022: Shortlist | PR
D&AD AWARDS
- 2022: Shortlist | Product Design | Promotional
ONE SHOW
- 2022: Merit | Design
- 2022: Merit | PR
- 2022: Merit | Direct Marketing
CLIO SPORTS
- 2021: Gold | Design
- 2021: Bronze | PR
CCSP (CLUBE DE CRIAÇÃO DE SÃO PAULO)
- 2022: Gold | Integrated
- 2022: Silver | Design
- 2022: Bronze | Branded Content
- 2022: Bronze | PR
- 2022: Bronze | Promo or Direct Marketing
- 2022: Shortlist | Film/Director | Female Directors
LONDON INTERNATIONAL AWARDS (LIA)
- 2022: Bronze | Non-Traditional | Sports
EL OJO
- 2021: Bronze | Sports
- 2021: Bronze | PR
- 2021: 2x Shortlist | Sports
- 2021: Shortlist | Film | Contents up to 5 minutes long
- 2021: Shortlist | Digital & Social
- 2021: Shortlist | + Mujeres Realizadoras
EFFIE LATAM
- 2021: Gold | Retail
- 2021: Shortlist | Seasonal Marketing
EFFIE BRAZIL
- 2021: Shortlist | Seasonal Marketing
THE IMMORTAL AWARDS
- 2021 LATAM: Shortlist
AMPRO GLOBES AWARDS
- 2021: Grand Prix
- 2021: Gold | Best Integrated Communication Campaign
- 2021: Gold | Best Branded Content Action
- 2021: Gold | Best Idea or Concept
- 2021: Gold | Best Brand Building
- 2021: Gold | Best Product Launching
- 2021: Gold | Best Use of PR
- 2021: Gold | Best Social Inclusion/Social Action Campaign
- 2021: Gold | Best Use of Media

CONTEXT

The campaign "The Uniform That Never Existed," created for Centauro, honors the inspiring journey of Olympic athlete Aída dos Santos, the only woman in the Brazilian delegation at the 1964 Olympic Games. Aída represented Brazil without sponsorship and faced numerous adversities, symbolizing how the true "uniform" of an athlete is their grit, dedication, and spirit of overcoming challenges. The campaign delivered a powerful message about inclusion and resilience in sports.

PERFORMANCE

I served as the production manager for the campaign, coordinating its creative and logistical execution with the agency TracyLocke, ensuring that the impactful narrative was conveyed with authenticity and excellence.