INTEL
Olé Intel
CONTEXT
The partnership between Intel and Barcelona was announced with the campaign "What Matters is What's Inside," which highlighted the true meaning of the respected Barcelona jersey. The central idea of the project was to invite fans and amateur players to showcase their incredible football tricks, with the best being selected to play with the team at Camp Nou in Barcelona. The video emphasizes the skill and passion of the players, associating Intel's technology with excellence in football.
PERFORMANCE
I curated freestyle players for the video, selecting the best talents from around the world to participate in the campaign. Additionally, I was responsible for the creative production management of the piece by the agency, coordinating all stages of the process, from conception to final execution, ensuring that the video conveyed the campaign's message in an impactful and authentic way.