SPOTIFY
Playlists Spotify
CONTEXT
Spotify launched the second phase of the #musicasquemarcam campaign, inviting renowned musicians such as Curumim, Mariana Aydar, Fernandinho Beat Box, Dustan Gallas, and Duani Martins to create exclusive versions of some of the most beloved songs in Brazil, across various genres. The campaign, created and produced by Sunset agency, features the artists using only a piano to create unique reinterpretations of hits from sertanejo, funk, and samba. The performances were captured in three films, which involved nearly 30 hours of rehearsal and about 40 hours of production, resulting in a total of 55 takes to achieve the final outcome.
PERFORMANCE
I was responsible for the creative production management of the pieces for this campaign, coordinating all creative aspects to ensure that the concept was executed in a cohesive and impactful manner, always respecting the agency's vision and the style of the artists involved. This role required close collaboration with the artists and the production team to maintain the integrity of the performances while delivering high-quality content that resonated with the audience.