NEXTEL
PMG
CONTEXT
Nextel launched a trilogy of films to introduce its new market positioning, centered around the PMG concept, which allows customers to customize a voice and data plan that best meets their needs. The series features Marina Person as the protagonist, who showcases the various options offered by the operator to address consumers' communication challenges.
PERFORMANCE
I was responsible for the creative production management of the campaign at Sunset agency. My role included coordinating the creation of the films, supervising the execution of creative ideas, and ensuring the quality of the content. I worked to align the creative vision with Nextel's marketing objectives, ensuring that the communication of the new positioning was clear, engaging, and effective for the target audience.