COCA-COLA & INTEL
Quanto mais... melhor
CONTEXT
The Quanto Mais... Melhor project, conducted by Vice in partnership with Coca-Cola and Intel, seeks to explore how technology and innovation can amplify everyday experiences, making simple moments more intense and meaningful. The campaign unfolds into a series of videos showcasing how Intel's devices and products enhance enjoyment and connection among people, while Coca-Cola contributes to the feeling of refreshment and fun, creating a narrative that celebrates the power of combining technology with human experiences.
PERFORMANCE
I was responsible for creating the stories, conducting character research to ensure that each episode had a genuine connection with the audience. Additionally, I coordinated the production direction of the episodes, ensuring that the execution aligned with the campaign's objectives and that the experiences presented were visually impactful and authentic.