SEARA
Dona Onça's Recipes
CONTEXT
In a groundbreaking partnership, chefs Janaina and Jefferson Rueda shared their exclusive recipes using Seara products, delivering delicious and innovative content to consumers. The initiative aimed to highlight the versatility and quality of Seara products, creating an emotional connection with the audience by presenting practical and tasty recipes. This collaboration not only showcased culinary creativity but also encouraged consumers to explore new ways to incorporate Seara products into their meals.
PERFORMANCE
I was responsible for the creative production management of the pieces at Sunset agency. My role included coordinating the entire creative production of the recipes, ensuring that the campaign concept was effectively executed and that the brand identity was reflected in the produced materials. Additionally, I supervised logistics, scheduling, and the interaction between the chefs and the production team to ensure that the final result was cohesive and aligned with the objectives.