SEARA

Social Food Truck

CONTEXT

Seara launched the Social Food Truck, an innovative project created by Sunset Comunicação, aimed at generating buzz on social media. The concept of the food truck allowed interested individuals to exchange "likes" and "shares" on social networks for a meal, creating a unique interaction between the consumer and the brand.

PERFORMANCE

I was responsible for the creative production management of the promotional content and the photography of the truck's menu at Sunset agency. My role included coordinating the visual productions and ensuring that all produced material aligned with Seara's marketing strategy, aiming to maximize audience interaction and showcase the products attractively on digital platforms.