TOTVS
Competitive-se
CONTEXT
The TOTVS campaign, directed by Paulo Vainer (Paranoid), employs a split-screen format to showcase the operations of companies across various segments, both with and without the use of TOTVS management software. The goal is to highlight the productivity gains provided by the software, emphasizing the differences between the two scenarios. The campaign also marked the return of journalist and presenter Marília Gabriela, who provided the narration for the film and radio spots.
PERFORMANCE
I was responsible for the creative production management of the campaign at Sunset agency. My role involved coordinating the entire creative production, ensuring that the split-screen concept was effectively implemented and that the visual and audio narrative aligned with the campaign's objectives. Additionally, while supervising the production of the film and radio spots, I worked closely with the creative team and involved partners to ensure the delivery of high-quality content.