SEARA
Presunto
CONTEXT
Sunset created a digital campaign for Seara, highlighting the nutritional benefits of the new ham. The campaign consisted of films with a fun language, produced in stop motion and shared on the brand's social media platforms, such as Facebook and YouTube. The production involved over 40 hours of filming and included collaboration with the Consulado production company. The campaign also featured a landing page, allowing consumers to compare the nutritional values of the product.
PERFORMANCE
I was responsible for the creative production management of the films, coordinating the entire production process and ensuring that the agency's creative vision was executed effectively. I worked closely with the teams from Sunset and Consulado, managing logistics, schedules, and resources to ensure the films were delivered with the expected quality.