ITAUCARD
Use your head
CONTEXT
The concept "Use a cabeça. Use Itaucard" was created to reinforce the idea of a smarter way to engage with credit cards, highlighting the exclusive benefits and advantages offered by Itaucard. The campaign aimed to creatively showcase the functionalities and conveniences that the card provides to customers, encouraging a more conscious and advantageous approach to using credit. By emphasizing the intelligent use of credit, the initiative seeks to educate consumers on how to maximize the benefits of their financial choices while promoting responsible spending habits.
PERFORMANCE
I managed the creative production at Sunset agency, overseeing the creation and execution of 6 animated tutorials that complemented the campaign concept. These tutorials were designed to be dynamic and informative content distributed across digital networks, aimed at educating consumers about the advantages of Itaucard in an engaging and didactic manner. My role included monitoring the creative process, coordinating production, and ensuring that the final material aligned with the brand's communication strategy and met the client's expectations. This involved close collaboration with the creative team and constant feedback to achieve the desired impact.