REFINERY 29
World Wide Wed
CONTEXT
The series "World Wide Wed" by Refinery29 is a production that dives into the diverse traditions and stories of weddings around the world, highlighting the cultural richness and unique ways of celebrating love in different communities. Each episode provides an intimate glimpse into how various cultures experience this special moment, showcasing the distinct rituals, attire, and customs that define their wedding celebrations. The series not only celebrates love but also fosters a deeper understanding and appreciation of cultural diversity in the context of marriage.
PERFORMANCE
I was responsible for the project management of Santander's Christmas event, which needed to adapt to pandemic restrictions. In partnership with the agency B/Ferraz, we created an unusual musical spectacle, projected onto large building façades in four cities, while respecting social distancing. Real stories of resilience during the pandemic were animated and displayed, allowing the audience to watch from a distance. The project also gained significant attention on social media, resulting in over a 300% increase in brand interactions.
I managed a multidisciplinary schedule with 300 parallel tasks, coordinating the development of key visuals, communication plans, approvals, hiring, and the entire pre-production, production, and post-production process. This included animations, set design, costumes, rehearsals, and recordings. The event received extensive media coverage, with dozens of articles published, highlighting its innovative approach and community impact.